ask

got a question? here are the ones we hear most. if yours isn't here, email us at info@thesmallshopplaybook.com — we're real people and we'll help.

what is the small shop playbook?

plain-english guides we call "plays" that help small businesses actually use ai to run their shop — without the jargon, the hype, or the 40-step tutorials. each play is one focused thing you can do today.

what do i actually get?

an instant pdf download. the moment you buy, you get a link to download the guide — yours to keep. (video versions of some plays are on the way.)

is this for my kind of business?

yes. it's built for small shops of every kind — makers, retailers, online stores, and service businesses. if you run a small business and never signed up to be a "tech person," these are for you.

do i need to be techy?

nope — that's the whole point. if you can text a friend, you can do this. play 01 walks you through your very first setup, step by step.

do i have to pay for ai to use these?

you can start free. claude (the ai the plays use) has a free version that covers most of what you'll learn. a few advanced bits need a paid plan — and we always say so up front.

which play should i start with?

play 01 · getting started with claude, then play 02 (connecting your tools) and play 03 (your brand kit). the starter bundle gives you all three together and saves you a bit.

what's the difference between a play and a bundle?

a play is one guide. a bundle is a group of plays together at a discount — the starter bundle (the basics), the audit bundle (faire, shopify & klaviyo), or the whole playbook (everything, best value).

how do i get my download?

instantly. as soon as your payment goes through, your download link shows on the confirmation screen and lands in your email. no waiting, no shipping.

can i get a refund?

because these are instant digital downloads, all sales are final once downloaded. but if something's wrong — a broken file, the wrong file, a double charge — email us and we'll fix it fast. (see our refund policy.)